I was appointed as the lead designer for a prominent LA firm, tasked with integrating digital textile printing into their luxury home and apparel lines. During my tenure, I transitioned across departments to both design and supervise production across all facets of the project. My contributions included:
Developing textile designs for three distinct collections: Luxury, Home, and Street.
Designing packaging and redefining the brand identity.
Overseeing the design and construction of retail interiors.
Conducting product photography and mood boarding.
Producing a bespoke, hand stitched "lookbook for Harrods.